The activation ends.
The filter keeps going.
A stand with a screen gets looked at. It does not get shared.
We build AR filters and virtual reality experiences for events and brand activations, and we run them on site.
The full description, where it belongs: after the promise.
We design and deliver immersive experiences for events, brand activations, training sessions and exhibitions. Fyware designs the content and also runs it on site, with its own headsets and staff.
Event budgets leak through the same four holes.
Your booth competes with the whole aisle for the same thirty seconds.
Screens and printed material that get tossed on the way out.
A plant, a machine, or a full development cannot be demonstrated in 100 square feet.
Without interaction data you do not know what worked or who to follow up with.
Auggie Awards interactive filter at AWE USA 2025: live AR at scale at the #1 XR+AI Conference and Expo.
A booth that does not stop people is budget paid for them to walk past.
At a booth with an immersive experience, people line up to try it and talk about it afterwards.
No vague promises: these are the line items where our clients get the money back.
A VR experience stops people in the aisle and multiplies scanned leads per event.
Attendees leave talking about your booth.
Headsets, content and support per event: zero equipment purchases, zero in-house technicians, zero headsets gathering dust.
The experience lives on after the event: showroom, sales enablement, web and social.
It depends on the number of headsets, the duration, and whether the content is from our catalog or built for your brand. As a reference, the complete Safety Week activation has a published price, and equipment rental is quoted per day and per event package.
Yes. The experiences run locally on each headset, with no dependence on the venue's network: you do not need to request network access or rely on their signal.
End-to-end execution: interactive content design, on-site implementation, headsets, and experiences guided by our team. Your brand defines the goal; Fyware makes sure every interaction works throughout the event.
A VR experience stops people in the aisle: our clients achieve 3 times more engagement than traditional activations and multiply the leads scanned per event, with longer dwell time at the booth.
Yes. We design everything from branded interactive experiences for activations and trade shows to guided training sessions, tailored to each event's message and audience.
Yes. We rent standalone headsets already configured with our experiences, with your brand's content, or hardware only, with optional on-site support. Packages and ranges are on the VR equipment rental page.
Immersive experiences for events and booths, where the job is to stop people and leave them something they remember.
Experiences · Brand activation
3 days · 2 simulatorsHundreds of attendees drove it at the Tokyo E-Prix Fan Village
A drive through Tokyo that tells you who keeps it running.
AR · Snapchat lens
4,261 playswith 1,321 long plays and 16 seconds per unique user, 99.3% of them during the event
Last year you held it. This year you are the award.
AR · Industrial equipment sales
1 fewer meetingin the sales cycle: the one spent explaining how the line fits in the buyer's space
The line is already installed in someone else's plant. Now it stands in yours.
VR · Plant tour
6 stagesof the ancestral process filmed in 360 video, from harvest to distillation, navigated by touching with your hand
The distillery is 90 minutes away. The whole process fits in a headset.
VR · Training and immersive marketing
300 a monthpeople go through the training, across four modules with daylight and night scenarios
Nobody learns to react by reading a card. Here they practice it first.
AR · Live event
4,021 playsand 4,124 views, 93% of them inside the four days of the event
Thousands of attendees. Nothing to install.
VR · Immersive marketing
5 daysfrom approved script to APK on the headset, in time for the fair; 5 plant units in 20 360-degree shots
You grab a bubble with your hand and jump to the unit you care about.
AR · Event staging
Project #1for Fyware: complete event setups at real scale in an empty ballroom, on the first mixed reality headset on the market
2017. An empty ballroom, and the setups already standing at real scale.
Tell us the date and who you want to bring to your booth. Fyware designs the experience and runs it on site with its own team.
Tom Klukowski, Fyware Partner · Valcre Marketing We reply in under 24 business hours, with scope, timeline and investment range.In the meeting we show you brand experiences we have already run and shape the concept for your next event. And if you need to sell it internally, this page is your presentation: share it with your team.
