Privacy Notice
Last updated: November 8, 2026.
In compliance with the provisions of the current Federal Law on Protection of Personal Data Held by Private Parties, published in the Official Gazette of the Federation on March 20, 2025 (hereinafter LFPDPPP), its applicable secondary regulations, and other applicable provisions, FYWARE S.C. (hereinafter "FYWARE") wishes to inform the user of the website www.fyware.com of its privacy notice regarding the processing and protection of the personal data of those individuals who voluntarily communicate with FYWARE via email, fill out forms that collect personal data, whether published on this website or on the advertising platforms where FYWARE advertises, or who enter and/or use any other service offered on the website if it involves the communication of their personal data.
This privacy notice contains all aspects related to the processing of personal data that FYWARE carries out as the data controller through the website. If the user (after reading this document) continues to use the website, it will constitute their full and express acceptance of this privacy notice and the manner in which their personal data will be processed. Otherwise, the user must leave the website.
The user is informed that any processing of personal data will fall under the scope of application of the current legislation in Mexico regarding data protection, established by the LFPDPPP and its regulations.
Personal data shall be understood as any information concerning an identified or identifiable natural person (including the email address and/or IP address in cases where they unequivocally identify the data subjects) and by user, any identified or identifiable natural person who communicates their personal data through this site and/or the services available on it, such as (without this list being considered limited to) email, filling out forms that collect personal data, participation in campaigns and promotions, profile creation, use of chats and forums, publication of images and other content, and in general, the use of any service present on the website that involves the communication of their personal data.
A) IDENTITY AND ADDRESS OF THE CONTROLLER
FYWARE informs the website user of the existence of various processing activities and personal databases for which the controller is "FYWARE S.C." with address at Fuente de Neptuno 148, Balcones del Valle, San Luis Potosí, SLP, 78369, México.
B) PERSONAL DATA, PURPOSES OF DATA PROCESSING, AND USER CONSENT
In addition to data collected directly from the user, FYWARE may also obtain information through the use of technological tools such as HubSpot (customer relationship management and marketing automation), web forms integrated into its site, Google Analytics 4 and Google Ads (traffic measurement and advertising), Meta Pixel (social media advertising), Microsoft Clarity (heatmaps and pseudonymized browsing-session replays used to improve site usability), and monitoring systems that include video surveillance cameras in its physical facilities. The purpose of processing this data is to improve the user experience, provide personalized information, optimize support and security processes, as well as to comply with legal, contractual, or commercial obligations. The primary purposes of the processing, necessary for the relationship with the user, are: attending to and responding to contact and information requests; preparing proposals and providing contracted services; managing the recruitment process when the user applies for a job opening; and complying with legal, contractual, or commercial obligations. The secondary purposes are: sending commercial and marketing communications, sending blog articles upon subscription, preparing site-usage statistics, and personalized advertising. The user may object at any time to the processing of their data for secondary purposes by writing to hello@fyware.com, without affecting the primary purposes.
The personal data that may be collected during the user's navigation on the site are: full name, email address, telephone/WhatsApp number, company name and position, information about the project of interest (industry, approximate budget) and, only when the user applies for a job opening, curriculum vitae.
Recruitment and selection processes are governed by a separate Privacy Notice for Candidates, which describes the data, assessments, processors and retention periods involved. FYWARE hires only in Mexico, so that notice is published in Spanish only.
When the user has not registered on this website and browses anonymously, they should note and be informed that sending an email to FYWARE, as well as the user's communication of any other personal data to this entity by any means, entails or implies their free, unequivocal, specific, informed, and express consent for the processing of the personal data provided to the aforementioned company.
In the event that the user contacts FYWARE to make inquiries or request information, such data processing will be carried out for the purpose of attending to and responding to the communications received, as well as sending the requested information to the aforementioned entity.
If the user decides to register on the website to benefit from all the content and services offered through it, their data will be processed for various purposes specified, without limitation, in this privacy notice, as these may vary depending on the services offered in each case by FYWARE through the website, related to its brands and products.
Consequently, if the user does not agree with the processing of their data by FYWARE, they must refrain from communicating or sending their personal data to this company through any means, such as email, registration and sign-up on the website, or filling out forms, and instead browse the website anonymously.
Your personal data will only be used for limited purposes, such as those set out herein and/or those that are unequivocally informed to you prior to collecting and processing your personal data.
FYWARE may at some point request personal data from the website user through forms or other means. In such cases, an informative communication will be included in the form collecting the data, indicating the processing conditions, the sensitive data that may be collected, the consequences of obtaining the data or refusing to provide it, the purposes of the processing, the possible transfers that may be carried out, and, where applicable, will request consent for the processing of personal data. Likewise, those services that have particular conditions will include the corresponding privacy notice with the conditions that specifically regulate the use of the service. This privacy notice will always be complementary and subsidiary to the specific privacy notices in any aspect that does not contradict them.
Generally, FYWARE does not request specially protected data from the user, understood as so-called sensitive personal data according to the LFPDPPP, namely, data related to race or ethnic origin, religious beliefs, criminal background, physical or mental health, or sexual orientation. If the processing of any of the aforementioned sensitive personal data is required and necessary, the responsible entity will request the user's express and written consent to collect and process such data, informing them previously, unequivocally, and expressly of the purposes and characteristics of the processing of such data.
Participation in Contests and Promotions
The data processing derived from participation in contests and promotions made by FYWARE will be duly detailed in the corresponding Rules and information that FYWARE makes available to the general public. However, for illustrative and non-limiting purposes, the user who decides to participate in them is informed that their data may be processed for the purpose of managing their participation in each specific promotion or contest, including verifying that the user meets the necessary requirements to receive the prize of the promotion or contest, being able to deliver or send the prize, for the publication of the winners and/or awarded materials on FYWARE's websites and other media.
Communications for the User
In order for FYWARE to properly manage its relationship with the user, FYWARE may send them electronic communications. These communications will be (i) those necessary for the activation of their user account; (ii) moderation messages; (iii) password changes; (iv) messages necessarily linked to the development of a promotion in which the user participates.
Likewise, if the user has agreed to receive commercial communications by electronic means such as email or other equivalent electronic means of communication, understood as any form of communication aimed at the promotion, direct or indirect, of the image or goods or services of a company, they will receive such commercial communications at their personal email address provided for such purposes. Likewise, if the user voluntarily subscribes to the FYWARE blog, they will receive email notices of new articles; they may unsubscribe at any time through the link included in each email or by writing to hello@fyware.com.
Recording of video calls. Some business meetings that FYWARE organizes by video call may be recorded with note-taking and automatic transcription tools in order to prepare meeting notes, follow up on the request, and draft the proposal. Recording is not systematic. At the start of the meeting, FYWARE states that it wishes to record and asks all participants for their consent, in accordance with applicable federal and state recording laws; if any participant does not agree, the meeting proceeds without recording and this has no effect on how the request is handled. On video calls, the note-taking assistant joins identified as a visible participant.
The data processed are the participants' voice and, where video is recorded, image, their name and company, the content of the conversation, the automatic transcript, and the summary generated from it. No sensitive personal data is collected. Recordings are not published or shared outside FYWARE, and are not sold or shared for advertising purposes; any use of their content other than commercial follow-up will be requested from you separately. No automated decisions are made on the basis of recordings.
For recording, transcription, and summaries, FYWARE uses note-taking and transcription service providers acting as data processors, with servers located in the United States, under contracts requiring them to process data solely on FYWARE's instructions. Recordings and transcripts are kept for as long as the commercial follow-up or the contractual relationship lasts and are deleted when no longer necessary. You may request their early deletion, withdraw the consent you gave, or exercise the rights described in section H at any time by writing to hello@fyware.com. Meetings organized by third parties are governed by the privacy notices of the party organizing them.
C) RECIPIENTS FOR WHOM FYWARE PLANS TO MAKE DATA DISCLOSURES
FYWARE may transfer, to its subsidiaries, affiliates, shareholders, and other companies that are part of its same corporate group, whether located inside or outside the country, all or part of the personal data that the website user provides to it, as well as to third parties that are legally or commercially related to FYWARE in order to fulfill the objectives for which the user provides their information and with the purposes described in this privacy notice and those informed to the user in the registration forms, in contests, promotions, or when a specific service is offered through the site. Likewise, FYWARE may transfer your personal data in the cases provided for and authorized by the LFPDPPP and other applicable provisions.
FYWARE may transfer users' personal data for the purpose of guaranteeing and managing the use of this website's services that the user wishes to access; sharing commercial promotions and managing contests; guaranteeing the updating of the user's data and attending to the user's information requests.
Apart from the above, FYWARE only plans to carry out transfers or communications of data that, by virtue of the provisions of the LFPDPPP, must be made to comply with its legal obligations in each matter at any given time and, where applicable, likewise to other governing bodies or authorities.
If the user decides to use or participate in the different services, promotions, or contests offered through the website, FYWARE may communicate their data to third parties for the purpose of correctly managing their participation in them. For this purpose, the recipients of their data and the purpose of the communication will be expressly informed in the service registration form itself and/or in the rules of the promotion or contest, as well as in the rules, conditions, and legal texts that regulate them. If the user does not agree with the proposed data transfers, they must refrain from participating in each case in the service, promotion, or contest in question.
Likewise, the user is informed that any other data transfer that must be made will be brought to their knowledge when provided for by the LFPDPPP, indicating expressly, precisely, and unequivocally who the recipients of the information are, the purpose for which the data will be used, and the nature of the data transferred, or, where applicable, when the LFPDPPP establishes it, the user's unequivocal, specific, and informed consent will be requested beforehand.
Commercial partner for the English-language market. In the United States and other English-speaking markets, commercial follow-up is carried out in partnership with Valcre Marketing LLC (United States of America). The contact details that the user submits through the forms on the English-language pages of this website, together with the context of their request, may be shared with Valcre Marketing LLC for the sole purpose of attending to and following up on that request in their market. This sharing constitutes a transfer of personal data to a commercial partner located in the United States of America and is governed by the contractual commitments on confidentiality and data protection that FYWARE requires from its partners. The user may object to this sharing at any time by writing to hello@fyware.com, in which case their request will be handled directly by FYWARE.
Commercial ally in Mexico. When FYWARE cannot attend to or reach the person behind a commercial request, the contact details provided with that request (name, email, phone or WhatsApp, company and project of interest) may be transferred to LatAR (lat-ar.com), a Mexican company allied with FYWARE, so that it can retake contact in its own name and manage the request within the alliance; when a project moves forward, the proposal and the execution are carried out by FYWARE. LatAR receives this data as an independent controller and processes it under its own privacy notice. The user may object to this transfer at any time by writing to hello@fyware.com, without affecting the handling of their request by FYWARE.
Commercial representative in Panama (visitors from Panama and Paraguay). Since September 4, 2026, FYWARE has a commercial representative in the Republic of Panama: Oliveira Nascentes Consultores, S.A. (ONC), a Panamanian company based in Panama City (info@oncfinance.com). When a user browses the Spanish-language pages of this website from Panama or Paraguay, or selects that market, those pages show that representative as the commercial contact, and the details the user submits through a form (name, email, phone or WhatsApp, company and project of interest) are forwarded to ONC together with FYWARE for the sole purpose of attending to and following up on that request in its territory. This forwarding is an international transfer of personal data from Mexico to Panama; ONC processes the data on behalf of and under the instructions of FYWARE, under a written contract that prohibits any use for its own purposes, including marketing, and requires security measures, confidentiality, notice of any breach and return or deletion when the relationship ends. If the user contracts through ONC, ONC becomes an independent controller of the data needed to quote and sign that project, under Law 81 of March 26, 2019 of the Republic of Panama. The user may object to this forwarding at any time by writing to hello@fyware.com, without affecting the handling of their request by FYWARE.
D) OTHER RECIPIENTS OF THE INFORMATION
FYWARE warns the user that it is only responsible and guarantees the confidentiality, security, and processing of the data in accordance with this notice, regarding the personal data it collects directly from the user through this website, and has no responsibility regarding the processing and subsequent uses of personal data that may be carried out by third-party service providers who have access to the user's information due to the relationship that the user establishes with FYWARE in terms of the transfers that the user has been notified of and agrees that FYWARE can make in this privacy notice. Third-party information society service providers shall be understood, without limitation, as those individuals or legal entities that provide the following services: (i) Transmission over a communication network of data provided by the recipients of the service. (ii) Services to access said network. (iii) Data storage or hosting services. (iv) Supply of content or information.
Likewise, FYWARE is not responsible for the data processing carried out by third parties that have hyperlinks on the FYWARE website nor for those controllers to whom FYWARE refers users of its website through hyperlinks.
Employees, suppliers, or clients who, due to any circumstance of the service provided by FYWARE, receive the Information must previously and in writing assume the same obligations regarding the handling and care of the Information established in this Privacy Notice.
We commit to not transfer personal information to third parties without your consent, with the exception of the provisions of Article 37 of the Law on Protection of Personal Data Held by Private Parties, and that your personal data may be transferred and processed inside and outside the country, for the exclusive use of the service provided by FYWARE. In this sense, your information may be shared with employees and suppliers, for the exclusive use of the service provided by FYWARE. If you do not express your opposition to your personal data being transferred, it will be understood that you have given your consent for it.
E) FOLLOW US ON SOCIAL NETWORKS
FYWARE informs the user that it is or may be present on social networks, such as Facebook and Twitter. The processing of the data of users who become followers of the official pages of FYWARE will be governed by the conditions provided in the terms and conditions of the corresponding social network, given that any data that the social network requires to be collected is the responsibility of the latter and not of FYWARE, so it is recommended to access the privacy policy and terms of use of the mentioned pages or, where applicable, of the social network itself, in order to know the information derived from the processing of personal data and especially the conditions and purposes for which the data that are part of the user's profile will be used.
In this sense, the user is informed that the possibility is available to follow and become a fan of FYWARE on the different social networks mentioned, as well as any others indicated through this website. Regarding the social network services in which FYWARE has created or may create its own official page, it has been provided on the website www.fyware.com the possibility for the user to click on the social network icon and directly access the official page created by FYWARE, becoming a follower or fan of it. FYWARE is responsible for the administration of said pages provided they are official pages and therefore have been created by FYWARE. However, FYWARE is not responsible for unofficial pages that third-party users create on social networks. The user is reminded that FYWARE may remove from the official site any information that goes against the rules established in the general conditions of use of its official page, as well as against the provisions of this Notice.
Similarly, social networks may remove content that, either ex officio or through a complaint from another user, goes against the mentioned rules.
In any case, the user may stop being a follower of the official FYWARE page by following the steps indicated for that purpose and without FYWARE being able to intervene in that process. However, FYWARE reserves the right to create, edit, modify, and/or delete the official page without the need to inform the user in advance.
To make any inquiry regarding the data processing carried out by FYWARE, the user may contact FYWARE at the address shown below:
hello@fyware.com.
F) DATA QUALITY
The user is warned that, unless there is a legally constituted representation, no user may use the identity of another person and communicate their personal data, so the user must always bear in mind that, if they use email, they can only include personal data corresponding to their own identity and that are adequate, relevant, current, accurate, and true. To these effects, the user will be the sole responsible party for any direct and/or indirect damage caused to third parties or to FYWARE by the use of another person's personal data, or their own personal data when they are false, erroneous, not current, inadequate, or not relevant. Likewise, the user who communicates the personal data of a third party will be responsible to said third party.
G) DATA OF MINORS OR INCAPACITATED PERSONS
FYWARE informs the user that if they are under 18 years of age, their registration on the website is prohibited unless they have the consent of their parents or guardians.
Likewise, the user under 18 years of age is informed that they must notify their parents or guardians before entering the website so that they explain the Privacy Notice to them and participate with them in all the possibilities offered by the website.
H) EXERCISE OF RIGHTS OF ACCESS, RECTIFICATION, CANCELLATION, AND OPPOSITION. LIMITATION OF USE OR DISCLOSURE OF DATA AND REVOCATION OF CONSENT
The user has the right to access their personal data in the possession of FYWARE and to know the characteristics of the processing given to them; to rectify them if they are inaccurate, outdated, or incomplete; to request their cancellation when they consider they are unnecessary for the purposes for which they were collected and are not being processed in accordance with the principles and duties established by the LFPDPPP, as well as to oppose their processing for specific purposes. Similarly, the user may request the limitation of the use or disclosure of their personal data as well as revoke the consent they may have granted.
Likewise, the user may direct their opposition by sending an email to the address: hello@fyware.com, with the subject "OPPOSITION", as well as the right to revoke their consent requesting to unsubscribe from the service of receiving commercial communications by email by sending an email to the address: hello@fyware.com, with the subject "UNSUBSCRIBE".
In order to exercise the aforementioned ARCO rights, the user must submit the respective request, in the terms established by the LFPDPPP (including: name of the data subject and address or other means to receive a response; documents proving their identity or legal representation, in case of acting through a proxy; clear and precise description of the data with respect to which they seek to exercise their rights and other elements or documents that facilitate the location of the data), to our Personal Data Department, either in person (at the address specified at the beginning of this document) or by sending an email to hello@fyware.com with a copy of their official identification.
FYWARE will respond to ARCO rights requests within a maximum of twenty business days from their receipt and will keep records evidencing compliance with each request, in accordance with the LFPDPPP. The user also has the right to object to automated processing of their personal data when it produces legal effects that significantly affect them. If the user considers that their data protection rights have been violated or does not receive a response to their request, they may turn to the competent authority for personal data protection (the Ministry of Anticorruption and Good Governance, which assumed the functions of the former INAI).
Personal data will be kept only for as long as necessary to fulfill the purposes described in this notice and the applicable legal obligations; once those periods have elapsed, the data will be securely deleted or anonymized.
I) "COOKIES" AND "BEACONS"
To ensure that the website is being well managed and to facilitate better navigation within it, FYWARE, as well as the web service provider(s), may use "cookies" (short text files stored in the user's browser) or "web beacons" (electronic images that allow the Website to count the number of visitors and users who have entered a particular website and access certain "cookies") to store and aggregate information.
FYWARE may use these tools to track information on its systems and identify categories of website users by items such as IP addresses, domain, browser type, and pages visited. This information is reported to the Webmaster of FYWARE and may be used to analyze the number of visitors and users of the different areas of the site and thereby ensure the usefulness of our site as a source of useful and effective information.
The "cookies" and "web beacons" on this site do not store the user's name or email address: they store technical identifiers and usage data, such as a browser identifier, the IP address, the browser type, and the pages visited. Most browsers allow users to refuse "cookies" (usually in the tools menu). It should be mentioned that under specific circumstances, access may be denied to certain parts of our site to those visitors and users whose browsers do not allow the use of "cookies".
The cookies and tracking technologies currently used on this website are those of: Google Analytics 4 and Google Ads (Google LLC), Meta Pixel (Meta Platforms, Inc.), HubSpot (HubSpot, Inc.), and Microsoft Clarity (Microsoft Corporation). The website is served by Cloudflare, Inc. (United States of America) from its network of data centers; the emails generated by the forms are sent by Resend (Plus Five Five, Inc.), and FYWARE's mailboxes and some files of the website are hosted by iPage (a brand of Newfold Digital, Inc.), whose servers are located in the United States of America. Some case study and service pages embed interactive 3D models and 360-degree tours hosted by Vercel Inc. and Netlify, Inc. (United States of America); those embeds also request fonts and libraries from Google LLC. Where prior consent is required they do not load on their own: they stay behind a notice until the visitor accepts, and only then do those providers receive the IP address. All of these providers process the information in the United States of America, so their use involves an international transfer of personal data. The user may block or delete them at any time from their browser settings.
Prior consent in the European Economic Area, the United Kingdom, Panama and Paraguay. When the site detects that the visitor is located in those regions or countries, none of the technologies listed in the previous paragraph load until the person expressly accepts them in the notice shown upon entering. If the person declines, they are not loaded and any cookies remaining from a previous visit are deleted. This decision can be changed at any time through the link available in the page footer.
Technical server cookie. The hosting provider’s server sets a cookie named request_id on every response. It is strictly necessary to serve the site, contains only a random identifier with no personal data, cannot be read by scripts (HttpOnly), expires after one hour and is not used for analytics or advertising. For that reason it does not require consent and is not controlled by the cookie notice.
Protection of the forms against spam. FYWARE protects its forms against automated submissions by its own means, without third-party services and without cookies: a field that people do not see and that automated programs tend to fill in; a check of the time between the moment the user starts filling in a form and the moment they send it, using a code that FYWARE’s server signs and issues at that moment and that contains no personal data; and a limit on the number of submissions from the same network. For that limit, the IP address is pseudonymised with a keyed hash (the address itself is not stored), used only to count the submissions of the last ten minutes, and deleted automatically after 24 hours. Nothing is stored in the user’s browser for this purpose and nothing is sent to third parties. Submissions identified as automated are discarded; doubtful ones reach FYWARE’s team marked for a person to review, and are recorded in HubSpot only if that person confirms them. Legal basis: FYWARE’s legitimate interest in protecting its forms and its team against automated abuse (Art. 6(1)(f) GDPR, where applicable); as nothing is read from or stored on the device, no consent is requested for it.
Local storage in the browser. Separately from cookies, and without sharing it with third parties for advertising purposes, this site stores technical context information in the user's own browser (local storage): the first page they entered through, up to eight pages of their subsequent path, the campaign parameters of the address they arrived with (utm_source, utm_medium, utm_campaign, utm_content, utm_term, and gclid), the domain of the site that referred them, the frequently asked questions they opened, the button or link on the site that took them to a form, and a random identifier that contains no personal data. This information does not identify the user on its own, and its only purpose is to give context to their request should they decide to contact us. The user may delete it at any time from their browser settings.
Context data attached to form submissions. When the user voluntarily submits a contact form, a materials download form, or one of the return-on-investment calculators, the context information described in the previous paragraph is attached alongside the data they themselves provide, together with the domain of their email address and an approximate geographic location. That location (city, region, and country) is provided by Cloudflare, the provider that serves the website, based on the connection of the visit; the IP address is not sent to any other service, and FYWARE does not retain it. That location is approximate and may correspond to the internet service provider rather than to the user's address.
This context information is sent to the email of the FYWARE commercial team and is recorded in HubSpot (HubSpot, Inc., United States of America), acting as data processor, for the sole purpose of handling and following up on the request. As it is information necessary to handle a request initiated by the user themselves, this transmission takes place regardless of the decision the person has made regarding analytics and advertising cookies.
Choosing by purpose. The cookie notice is not all-or-nothing: “Customize” lets you accept or reject analytics (Google Analytics 4, Microsoft Clarity and HubSpot) and advertising (Google Ads and Meta Pixel) separately. Whatever you leave off does not load. You can change it any time from “Cookies” in the footer.
J) SECURITY MEASURES ADOPTED
FYWARE informs the user that, in accordance with the provisions of the LFPDPPP and its Regulations, it has adopted the necessary technical, administrative, and physical measures to guarantee the security of personal data and prevent its alteration, loss, processing, or unauthorized access, taking into account the state of technology, the nature of the stored data, and the risks to which they are exposed, whether from human action or the physical or natural environment, and that it will only record personal data in databases that meet the conditions determined in the aforementioned regulations regarding their integrity and security and that of the processing centers, premises, equipment, systems, and programs.
K) PERSONAL DATA PUBLISHED ON THE FYWARE WEBSITE
The personal data that may be published on the FYWARE website are the responsibility of FYWARE and have been incorporated into protected databases with the prior informed consent of the data subjects and cannot be freely processed and reproduced by third-party users of the website unless prior authorization and informed consent of the data subject themselves is obtained.
The personal data that may be published on the website may consist, without limitation, of any numerical, alphabetical, graphic, photographic, acoustic, or any other type of information concerning identified or identifiable natural persons, such as name, surnames, postal and/or email address, photos, images of events held by FYWARE, identifying data of winners or awardees of contests, promotions, or services organized or sponsored by FYWARE, data published by the users of www.fyware.com, and any other information. Therefore, all personal data - including images, videos, texts, data, and any other information published on this website about identified and/or identifiable natural persons - may only be used by the website user for the purpose of participating in the services and content in the manner established in the website use policies, for private purposes and within the framework of current legislation, and without profit or commercial purposes of any nature, any uses other than those indicated being expressly prohibited, including the incorporation of images or data into files or processing and/or creation of personal databases and/or sending of advertising or transfer to third parties, without the prior informed consent of the user, FYWARE not being responsible for the uses that third-party users of the website make in contravention of the provisions of this section.
At no time should this website be considered a source of public access, nor can the data published through it be freely disposed of.
L) RECOMMENDATIONS TO USERS
Users are recommended to use the latest versions of computer programs for browsing the Internet, given the incorporation of greater security measures in them. Similarly, users are recommended to use the security mechanisms available to them (secure web servers, cryptography, digital signature, firewall, etc.) to protect the confidentiality and integrity of their data to the extent necessary, given the risks of identity theft or communication breaches.
Users are reminded that the Internet is not secure. However, different means are available and being developed that allow them to improve the protection of their data. Therefore, use any means at your disposal to protect your data and your communications, such as legally available encryption for confidential email and access codes for your own PC.
Users are warned that whenever they provide personal information over the Internet via email, newsgroups, discussion forums, etc., they should be aware that such information can be collected and processed for purposes not desired by the users, so users are recommended to inform themselves about the confidentiality and privacy policies of the websites they visit.
Users are warned to bear in mind that, unless they use encryption mechanisms, email on the Internet is not secure. Email messages and discussion forums can be subject to forgery and identity theft, which must be taken into account whenever they are used. If the user does not want to publish their email address, they should configure their browser so that it does not leave their email address on the web servers they access.
M) UPDATE OF THE PRIVACY NOTICE
Occasionally, FYWARE will update this privacy notice and the processing of personal data of the website users.
Any modification of this notice will be published and notified on this website and in the notice itself, the user taking into account that the processing of data that they have communicated to FYWARE will be governed by the processing policies and conditions in force and published at the time they provided their personal data to the aforementioned entities, without prejudice to the preferential application of the specific legal texts for this purpose, such as informative texts inserted in coupons and data collection forms, conditions of particular services, and rules of contests and promotions.
In any case, it will be the user's responsibility to periodically access the privacy notice published on the website in order to know the latest version at all times.
The user is reminded that access to this website, registration on the site, and/or use of its services implies the user's express acceptance of this privacy notice and personal data processing, and it is their responsibility to read it. If the user does not agree, they must refrain from browsing this website, registering, and/or using the services and content of the site in a way that does not communicate their personal data to FYWARE, by browsing anonymously.
N) VIDEO SURVEILLANCE IN OUR FACILITIES
FYWARE has security cameras, therefore it will protect your personal data such as the images captured by the security cameras, and they will be subjected to processing for the development of the purposes described in this Privacy Notice, based on the applicable current regulations regarding the right to privacy and the protection of personal data.
The data collected through the security cameras are: Images, audio, and video captured of all personnel working in the facilities, suppliers, and visitors.
The personal data captured by our security cameras may be processed for the following purposes: Security and surveillance of the facilities.
The personal data captured by our security cameras are for the security of all personnel working in the facilities, suppliers, and visitors, and, where appropriate, to provide them with better service. Therefore, the express consent of the data subject is not required.
It is informed that no transfers of data captured by the security cameras will be made, except those necessary to comply with information requests from a competent authority, which are duly grounded and motivated.
FYWARE informs that it has video surveillance cameras installed in its physical offices for security and monitoring purposes. The images and recordings obtained will be processed solely to prevent security incidents, control access, protect the company's assets and facilities, as well as to clarify possible events that compromise the integrity of collaborators, visitors, or the company's infrastructure. These recordings may be kept for a period not exceeding 30 calendar days, unless required by a competent authority or in case of incidents that justify their retention for a longer period.
O) CONTACT
The user is informed that any comments they can provide regarding this privacy notice and protection of personal data will be gratefully received. For these purposes or to make any inquiry regarding it, the user may contact FYWARE either by electronic means or by postal mail at the address shown below:
hello@fyware.com
P) ADDITIONAL INFORMATION FOR VISITORS IN THE EUROPEAN ECONOMIC AREA, SWITZERLAND AND THE UNITED KINGDOM
This section supplements, and does not replace, the provisions of the preceding sections, which are governed by the Mexican Federal Law on the Protection of Personal Data Held by Private Parties. It applies only when the data subject is located in the European Economic Area, Switzerland or the United Kingdom. In those cases FYWARE acts as data controller under Regulation (EU) 2016/679 (GDPR) and the equivalent United Kingdom legislation.
Legal bases for processing. Handling contact requests, quotations, material downloads and use of the return-on-investment calculators: performance of pre-contractual measures taken at the data subject's own request (Article 6(1)(b)) and, where applicable, FYWARE's legitimate interest in following up commercially on a request the person initiated themselves (Article 6(1)(f)). Cookies, analytics and advertising technologies, and the storing of information on the device: consent (Article 6(1)(a) GDPR and Article 5(3) of Directive 2002/58/EC). Newsletter delivery: consent, which can be withdrawn in every communication. Record keeping and compliance with applicable obligations: legal obligation (Article 6(1)(c)).
Prior and effective consent. In these regions, none of the analytics or advertising technologies load, and no information whatsoever is stored on the person's device, until they expressly accept. Declining is as easy as accepting and both options are presented with the same visual weight. Consent can be withdrawn at any time through the link available in the page footer, without affecting the lawfulness of processing carried out before the withdrawal.
Categories of data. Identification and contact data provided by the person themselves (name, email address, telephone and, where applicable, company), the content of their message, and the technical context data described in section I of this notice.
Rights. The data subject may exercise their rights of access, rectification, erasure, restriction of processing, objection and portability, as well as the right not to be subject to a decision based solely on automated processing which produces legal effects or similarly significantly affects them. FYWARE does not make such decisions. To exercise them, it is enough to write to hello@fyware.com; the request will be answered within one month, extendable by two further months where complexity justifies it, with notice of the extension.
Complaint to a supervisory authority. Regardless of the above, the data subject has the right to lodge a complaint with the data protection authority of their country of residence or, in the United Kingdom, with the Information Commissioner's Office.
International transfers. Data is processed in Mexico, where FYWARE is established, by the providers listed in section I in the United States of America and, in the case of requests submitted from the English-language pages, by the commercial partner Valcre Marketing LLC (United States of America) described in section C and, in the case of requests submitted from the Spanish-language pages by visitors in Panama or Paraguay, by the commercial representative Oliveira Nascentes Consultores, S.A. (Republic of Panama) also described in section C. These transfers take place under the mechanisms provided for in Chapter V of the GDPR, in particular the Standard Contractual Clauses approved by the European Commission and, where applicable, the relevant provider's participation in the EU-U.S. Data Privacy Framework. Information about the applicable safeguards may be requested by writing to hello@fyware.com.
Retention periods. Data from a commercial enquiry is retained for as long as there is an ongoing relationship or commercial interest and, in the absence of interaction from the person, for a maximum of twenty-four months, after which it is deleted or anonymised. Deletion is also carried out on request, without waiting for that period. Information stored on the device expires according to the browser's own periods and can be deleted at any time from its settings. Records arising from legal obligations are retained for the period set by the applicable legislation.
Contact point. Any query relating to this section may be addressed to hello@fyware.com.
Q) ADDITIONAL INFORMATION FOR VISITORS IN PANAMA AND PARAGUAY
This section supplements, and does not replace, the preceding sections, which are governed by Mexico's Federal Law on the Protection of Personal Data Held by Private Parties. It applies when the person is located in the Republic of Panama or the Republic of Paraguay, or reaches FYWARE's services through its commercial representative in Panama, Oliveira Nascentes Consultores, S.A. (ONC), described in section C. ONC's role is commercial: it is neither FYWARE's legal representative nor its data protection officer, and the channel for any privacy matter remains hello@fyware.com.
Panama. FYWARE acts as data controller under Law 81 of March 26, 2019 on the Protection of Personal Data and its regulation, Executive Decree 285 of May 28, 2021, which apply to services offered to the Panamanian market from abroad. The supervisory authority is the Autoridad Nacional de Transparencia y Acceso a la Información (ANTAI), Personal Data Protection Directorate (antai.gob.pa). ONC processes the data of the requests FYWARE forwards to it on behalf of FYWARE and under a written contract, as described in section C.
Paraguay. At the date of this notice, Law No. 4868/2013 on Electronic Commerce applies, which requires informing users about storage devices placed on their equipment and offering the possibility to refuse them, together with Law No. 7593/2025 on the Protection of Personal Data, enacted on November 27, 2025 and entering into force twenty-four months after its official publication. FYWARE applies the principles of that law as of now; its authority will be the National Personal Data Protection Agency within the Ministry of Information and Communication Technologies (MITIC). For electronic commerce matters the authority is the Directorate General of Electronic Commerce of the Ministry of Industry and Commerce (mic.gov.py). FYWARE does not handle credit data, so Law No. 6534/2020 does not apply.
Lawful basis. Attending to contact requests, quotations, downloads and the use of the return-on-investment calculators: the commercial relationship initiated by the person and pre-contractual steps taken at their request (article 8, paragraph 5 of Law 81 of 2019; article 5 of Law No. 7593/2025). Cookies, analytics and advertising technologies, and storage of information on the device: prior, informed and unequivocal consent, revocable at any time without retroactive effect. Newsletter: consent, revocable in every message. Record keeping: compliance with applicable obligations.
Prior and effective consent. In Panama and Paraguay, as in the European Economic Area, none of the analytics or advertising technologies load, and nothing is stored on the person's device, until they expressly accept in the notice shown upon entering. Declining is as easy as accepting, and the decision can be changed at any time through the link in the page footer. The strictly necessary cookies described in section I do not require consent.
Information at the time of collection. Every form on this site links to this notice at the moment of collection. The information required by article 14 of Executive Decree 285 of 2021 and article 27 of Law No. 7593/2025 (identity and address of the controller, purposes, lawful basis, recipients and international transfers, retention periods, rights and how to exercise them, and the absence of automated decisions with legal effects) is found in sections A, B, C, I and in this section.
Categories of data. Professional identification and contact details provided by the person (name, email, phone or WhatsApp, company and position), the content of their message, and the technical context data described in section I.
Rights. The person may exercise, free of charge, the rights of access, rectification, cancellation or erasure, objection and portability, as well as the right not to be subject to decisions based solely on automated processing which produce legal effects. FYWARE does not make such decisions. To exercise them, write to hello@fyware.com and identify yourself; the request will be answered within ten business days of receipt (rectification within five business days), a period that also covers the thirty-day maximum provided in Paraguay. Consent may be withdrawn through the same channel, as easily as it was given.
Complaint to an authority. Regardless of the above, the person may turn in Panama to ANTAI, Personal Data Protection Directorate, and in Paraguay, once Law No. 7593/2025 enters into force, to the National Personal Data Protection Agency; for electronic commerce matters in Paraguay, to the Directorate General of Electronic Commerce of the Ministry of Industry and Commerce.
International transfers. Data is processed in Mexico, where FYWARE is established; by the providers listed in section I in the United States of America; and, for requests submitted by visitors in Panama or Paraguay from the Spanish-language pages, forwarded to ONC in the Republic of Panama as described in section C. These transfers are necessary to attend to the request initiated by the person and rely on data protection contractual clauses signed with each recipient, under article 33 of Law 81 of 2019 and, in due course, article 19 of Law No. 7593/2025. FYWARE keeps an internal record of the transfers it makes. Information about the applicable safeguards may be requested by writing to hello@fyware.com.
Security breaches. If a security breach affects the person's personal data, FYWARE will notify them, together with the competent authority, within seventy-two hours of becoming aware of the incident.
Commercial communications. Every commercial email FYWARE sends will be identified as such, will state that it comes from FYWARE and will include a simple, free way to stop receiving it, under articles 85 and 86 of Law 51 of 2008 of Panama and articles 21 to 23 of Law No. 4868/2013 of Paraguay. Consent for the newsletter is requested through an unticked checkbox in the form itself.
Retention periods. The same as in section P: data from a commercial enquiry is retained for as long as there is an ongoing relationship or commercial interest and, in the absence of interaction from the person, for a maximum of twenty-four months, after which it is deleted or anonymised.
Contact point. Any query relating to this section may be addressed to hello@fyware.com or to FYWARE S.C., Fuente de Neptuno 148, Balcones del Valle, San Luis Potosí, SLP, 78369, Mexico.